Creative Industry Told to Measure Impact By Angela Hanunka The National Arts Council of Zambia has called on the creative sector to strengthen Monitoring and Evaluation systems in order to better document its contribution to national development. National Arts Council Assistant Director MWICHE CHIKUNGU says that while the sector is rich in ideas, talent and passion, it has not consistently measured or documented its impact. Ms. CHIKUNGU told ZNBC News that arts associations should now treat Moni