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Steve Jobs was a master storyteller. He believed that the greatest brands, and the greatest marketing, were about values. Apple at the core – its core value, is about believing that people with passion can change the world for the better...that they, we, can make a dent in the universe. The year was 1997. Jobs was about to introduce Apple to the "Think Different" campaign. Think Different "To me, marketing is about values. This is a very complicated world; it’s a very noisy world. And we’re not
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