Penny Linn is redefining needlepoint, turning a legacy craft into a modern, community-driven $10M business, now brought to life with an Eloise at The Plaza collaboration.
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The Biggest DIY Projects & Hobbies In 2026, According To Michaels' Creativity Trend Report
As people try to add more personality and whimsy into their daily lives and home decor, Michaels says these DIY crafting projects are on the rise.
Krista LeRay turned a pandemic-era hobby into Penny Linn, a $10M needlepoint brand redefining the craft for a new generation through modern design and community. Courtesy of Penny Linn In 2020, as the ...
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