One third of people say they would now buy directly through an AI platform such as ChatGPT, rather than clicking through to a retailer’s website. The research from Kantar also finds that a significant ...

In a bid to be front of mind as a current account option, payments firm Wise is using a physical brand experience to drive sign-ups and change perceptions.

We need to shift the AI conversation from efficiency to effectiveness, with the onus being on marketers to lead as the discipline most responsible for growth.

Rachel Swift is Executive Director, Brand & Marketing at Virgin Media O2. Previously Chief Customer Officer at Tesco Mobile, she has also held senior marketing roles at John Lewis and Marks & Spencer, ...

Mays Elansari is an award‑winning senior marketing leader with 24 years’ experience driving brand and commercial growth in F&B, hospitality and retail. As Marketing Director at Wasabi, she leads ...

In her role at Macmillan, Sonia oversees both income generation and impact delivery in Macmillan’s direct relationships with the UK Public. Incorporating Brand, Comms, CX, the Support Line, ...

Spencer heads up the brand and insights teams for Specsavers with responsibility for driving growth across all 12 global markets. Prior to joining Specsavers, Spencer held similar marketing leadership ...

Compare the Market in March 2023 and as Chief Customer Officer, he leads all marketing across Brand, Performance and CRM. Previously CMO at Gousto, he also held senior roles at OVO Energy and NOW TV ...

Leah Spears is a marketing leader at Paddy Power, known for driving bold, culturally resonant campaigns that cut through in a crowded environment. With a background spanning major UK brands including ...

Richard has run creative agencies and media agencies in the UK, before joining Lloyds Banking Group in 2018. In 2023 he joined Nationwide, and has been responsible for the rebrand and new marketing ...

Following the division of Hugo Boss into Hugo and Boss four years ago, the Hugo brand is now stepping into the spotlight for the first time.

Katie Evans has led marketing strategy at Burger King UK since 2018, bringing an iconic brand back to growth and relevance. Before joining, she held marketing roles at Gourmet Burger Kitchen and ...