The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with ...

Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to ...

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies ...

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest ...

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure, creative and ...

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks to ...

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by ...

As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG ...