For the first time in INMA history, its annual World Congress of News Media has sold out. Seemingly reflecting the urgency of ...

When the Times Union rolled out a strong business model for its popular Capitol Confidential newsletter, it turned an ...

Le Devoir CEO Brian Myles and Director of Marketing and Business Intelligence Marianne Gélinas explained to study tour ...

The User Needs Model for Sport News Coverage uses data as a guide and audience engagement as the goal for deeper content ...

Claudio Cabrera, vice president of newsroom strategy and audience at The Athletic, explains how training newsroom employees ...

From reinventing the funnel to challenging assumptions to bridging strategy and execution with data, here are three key ...

Millions of people turned to social media during Bangladesh’s national election in February, requiring news media ...

When journalist Xuefei Chen Axelsson was deported from Sweden under suspicion of espionage, Göteborgs-Posten did more than ...

At the INMA Media Subscriptions Summit in Toronto, The Washington Post, Bloomberg Media, and Mediahuis showed how growth is ...

Registration sits between anonymous traffic and paid conversion in the audience funnel, allowing news publishers to identify ...

At the INMA Media Subscriptions Summit in Toronto, news subscription leaders shared how restarting subscription growth ...

A recent INMA Webinar featured Erica Greene, director of engineering for machine learning at Yahoo News, and Ritvvij Parrikh, ...