In today’s Digest we look at TikTok introducing three new ad formats, OpenAI dropping its partnership with Disney as it ...

Today (26th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a ...

OpenAI hires Meta ad veteran. OpenAI has named David Dugan as vice president and head of global ads solutions, marking a ...

Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students ...

In today’s Digest we cover ChatGPT’s slow rollout of ads frustrating partners despite the buzz around their introduction, ...

Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global ...

And thus, we enter the new psychology of connectivity. A world where the pendulum is swinging towards purposeful communities ...

While many DCO efforts remain manual, AI can enable true DCO if clients share sufficient, well-linked data. AI can also drive optimisation through micro-performance clustering, reallocating spend to ...

Meet the latest recruits for our Wires judging panel… This year, The Wires marks a major milestone: a decade of celebrating the absolute best in the ad tech industry. As usual, ...

How can advertising effectiveness be reconciled with environmental responsibility? This is the question xpln.ai and WPP Media ...

New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified ...

We team with Curated Media to look at how curation can help advertisers find the balance between the need for campaign scale ...