Whether we like it or not, short-form content has become a part of the social media experience. Just over a decade ago, Vine got many of us hooked on watching videos that lasted for less than 10 seconds, and the popularity of this content just continued to ...

Google platform YouTube introduced new parental controls letting families set daily limits or block Shorts for teens, amid concerns about phone time.

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. Three sources confirmed with AdExchanger that a pilot program has been in an alpha testing phase with a group of tech providers and ...

Linus Tech Tips creator Linus Sebastian has praised a new YouTube parental control option that allows families to block or limit access to YouTube Shorts

Antigravity can auto-clip one YouTube video into 100 shorts with subtitles and vertical formatting, saving hours of editing time.

YouTube CEO Neal Mohan at the 2025 Cannes Lions International Festival (YouTube) YouTube has crossed another major milestone. The platform’s short-form video offering YouTube Shorts is now averaging 200 billion daily views, according to CEO Neal Mohan ...

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding Shorts into its video reach campaigns. Video reach campaigns ...

YouTube Shorts are short-form videos with a maximum length of 60 seconds on the popular YouTube platform, specifically designed for mobile viewing. They were introduced to compete with similar short video formats on other platforms, such as TikTok and ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as YouTube Shorts, which allows creators to post 180-second ...

The content consumption landscape in India is undergoing a profound transformation as Instagram Reels and YouTube Shorts have overtaken traditional te.