Experiential marketing is one of event planning’s hottest trends right now. According to the site Statista, 74 percent of consumers said they were more likely to purchase products promoted by events, ...

It’s one thing to take the time and effort to create a well-conceived marketing program designed to grow your accounting firm and it can be quite another to get critical stakeholder buy-in. Processing ...

It is easy to be myopic when you’re the head of product or technology at one of today’s fast-paced ad tech organizations, working to develop products that meet the needs of very specific stakeholders.

Every day at Hinge, we talk to marketing teams from professional services firms of every stripe. And if there is one thing they have in common, it’s the challenge of getting management stakeholders to ...

For most marketers, the expression “the customer is king” says it all. First understand what your customers need and then serve those needs through thoughtful strategy and strong implementation. This ...

Marketers must ensure their strategy is understood among their internal stakeholders in order to drive the case for marketing, with the starting point for any conversation being framing its budget as ...

It wasn't so long ago that B2B marketing was all about renting lists and banging on doors to reach the CEO. Sales reps, with some help from marketers, would call, email, or golf with executives to try ...

Rai-mon Barnes is the Founder and CEO of a marketing agency, Consciously™. He helps businesses grow sustainably and holistically. The world is changing. The economy is changing. The question for most ...

The planned expansion of the Atlantic City International Airport will raise the city s international profile and bolster existing marketing efforts to attract foreign travelers, local stakeholders ...