LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest web analytics engagement on the beverage industry. The client wanted to ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Historically, digital activity has been measured by volume – whether social interactions or web metrics like page views, visits or unique visitors. The problem with these types of metrics is that they ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Having a Web site is no longer a competitive advantage—you know that. Managers are expected to quantify the impact of their Web properties on the bottom line of their businesses. As a result, the Web ...

I AM THRILLED that Web analytics is growing up, that standards are increasing and more people understand there are ways to use data to make better decisions. The one thing that I am not so sure about ...

Analytic solutions providers continue to find new ways to incorporate data into reports, and Google is no exception. Google introduced a new beta feature to Google Analytics called Calculated Metrics.

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

To monitor the traffic on your website, you use web metrics, therefore it is important that you understand the basic terms in web metrics so as to better achieve your ...

Here's a little reminder for those working with content and paid-search campaigns. Lisa Raehsler looks at five Web analytics metrics to support paid-search campaigns. She steps through high-revenue ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...