There’s a lot to love about the new car experience, from the thrill of a smooth ride to that amazing new car smell. Arguably the best part is that you can give your new vehicle a fun and unique name!

Getting a product name just right is a tricky balance. Brandwatch, a consumer intelligence and social media management company, has five rules for naming new products. The name has to be readable and ...

Despite there being hundreds of words out there that have never been used as new car names, automakers around the world love reviving a storied brand. Whether it's a classic car getting the revival it ...