Add Yahoo as a preferred source to see more of our stories on Google. Mohegan — State and local tourism officials convened Thursday at Mohegan Sun to discuss marketing strategies and how best to ...

The DMO serves as a convener and promoter for regional tourism efforts, helping develop The Shires brand, support ...

Historically, marketing leisure travel has had a fairly straightforward purpose: Use enticing imagery and feel-good language to encourage would-be travelers to visit a certain destination, attraction ...

Tourism marketing has emerged as a dynamic, interdisciplinary field that blends traditional strategies with modern technological innovations. It involves the development and promotion of destination ...

VIRGINIA, USA — Governor Glenn Youngkin on Tuesday announced more than $2 million in matching grant funds for 197 local tourism programs across Virginia, part of a public-private initiative expected ...

With United States elections to take place in just a few weeks, once again we see marketing as a form of theatrical art. To emphasize this point we need to think about last year’s marketing failures ...

Tourism improvement districts are new to Virginia, but they’ve been in place elsewhere for two decades. Designated areas that raise funds for tourism marketing through hotel assessments, TIDs were ...

Visit Florida saw its return on investment fall to 58 cents for every $1 spent on marketing as COVID-19 slammed the doors on the state’s tourism industry, according to a new analysis by state ...

The Children’s Museum & Theatre of Maine received a $200,000 grant that will allow the Portland attraction to launch a multi-tiered marketing campaign to increase awareness among tourists with ...

John Cooper, president and CEO of Yakima Valley Tourism, plans to retire on July 1, ending his 38-year career in the tourism ...

Virginia Tourism Corp. on Thursday announced that it has named Catherine “Cat” Marshburn as vice president of marketing. In the role, Marshburn will lead the agency’s marketing strategy and manage the ...

Tourism Ireland recently announced details of its marketing strategy and plans to promote the island overseas, at a Dublin event that convened more than 500 tourism industry leaders from around the ...