John Cooper, president and CEO of Yakima Valley Tourism, plans to retire on July 1, ending his 38-year career in the tourism ...

The DMO serves as a convener and promoter for regional tourism efforts, helping develop The Shires brand, support ...

Tourism marketing has emerged as a dynamic, interdisciplinary field that blends traditional strategies with modern technological innovations. It involves the development and promotion of destination ...

Historically, marketing leisure travel has had a fairly straightforward purpose: Use enticing imagery and feel-good language to encourage would-be travelers to visit a certain destination, attraction ...

Local hospitality and business leaders will meet quarterly to advise on marketing priorities, with tourism generating $9.1 ...

Rather than using traditional marketing methods to attract tourists, de-marketing uses them to keep people away.

Visit Florida saw its return on investment fall to 58 cents for every $1 spent on marketing as COVID-19 slammed the doors on the state’s tourism industry, according to a new analysis by state ...

Virginia Tourism Corp. on Thursday announced that it has named Catherine “Cat” Marshburn as vice president of marketing. In the role, Marshburn will lead the agency’s marketing strategy and manage the ...

With United States elections to take place in just a few weeks, once again we see marketing as a form of theatrical art. To emphasize this point we need to think about last year’s marketing failures ...

Tourism in Seattle and King County saw a slight decline in 2025, though local leaders and industry officials are optimistic ...

VIRGINIA, USA — Governor Glenn Youngkin on Tuesday announced more than $2 million in matching grant funds for 197 local tourism programs across Virginia, part of a public-private initiative expected ...

The Children’s Museum & Theatre of Maine received a $200,000 grant that will allow the Portland attraction to launch a multi-tiered marketing campaign to increase awareness among tourists with ...