Sony SAB, a Hindi GEC owned by Sony Pictures Network India (SPNI), has changed its positioning from being a comedy channel to a living room brand. The move is aimed at establishing Sony SAB as a ...

As part of Sony Pictures Networks India (SPNI)’s leadership realignment, Ajay Bhalwankar will now. Earlier, Ajay Bhalwankar ...

Sony Pictures Networks India (SPNI) has restructured its leadership team following a period of executive change.

Launched by Sri Adhikari Brothers in 1999 as a Hindi comedy channel and later acquired by Sony Pictures Networks in 2005, Sony SAB (erstwhile SAB TV) has finally shifted its gears from being a ...

Sony SAB, the Hindi general entertainment channel (GEC) from Sony Pictures Networks India, on Thursday announced a change in its brand and content strategy — from being a comedy channel to one that ...

Mobile TV network Yamgo has launched its 100 th channel after securing a worldwide distribution deal with media giant Sony. The launch of Sony SAB, a hugely successful Indian focused entertainment ...

As new episodes of Gatha Shiv Parivaar Ki - Ganesh Kartikey arrive, Avinesh’s steady approach remains central to the ...

Sony Pictures Networks India has appointed Prashant Bhatt as head – programming, Sony SAB. In his new role, Bhatt will be spearheading the content and programming division for the channel and will be ...

Moving away from being a comedy channel where there was lightheartedness, frivolity, and fun, Sony SAB announced Thursday that it is undergoing a massive rebranding exercise. With this, Sony SAB aims ...