Two Chase for the NASCAR Sprint Cup races this fall will feature Snapchat Live Stories with photos and videos shot by fans. Snapchat users at the Oct 8 Bank of America 500 at Charlotte Motor Speedway ...

Snap wants to put Snapchat augmented-reality experiences — created with artists and festivals — in front of concertgoers through a multiyear deal with Live Nation Entertainment. Under the pact, fans ...

Snapchat gets tens of thousands of video submissions to Live Stories during an event; curators then pick the best 30 to 50 Ben Schwerin of Snapchat and Kevin Chernett of Live Nation The two companies ...

Louis Vuitton, headline sponsor of the America's Cup, the oldest trophy in sport which has always been about both yachting tradition and technological advances with some of the world's most innovative ...