Setting social media goals is hard. “How cool would it be to drive 300 sign-ups a month from Facebook Ads?” This is how I tend to go about setting social media goals. I pull an aspirational number out ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their audiences. A robust social media presence can strengthen your company’s ...

With the new year approaching, millions of people will turn to apps to help them get fit, save money or learn something new.

There’s no time like the start of a new year to refresh your goals or put a new spin on an old strategy. This is especially true in the world of marketing and communications, where customer ...

With a new year, comes new year resolutions and don't forget about social media. We talked with Natalie Zfat, Social Media Expert, for some goals to keep in mind for 2025. 1. Diversify Your Content ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...