Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last year, the company announced Wednesday at AdExchanger’s ...

About six months after its acquisition of Datorama, Salesforce is announcing new integrations with the marketing intelligence firm's platform. It's also introducing new developer tools and "activation ...

Salesforce is getting deeper into marketers' data. Datorama, the marketing analytics platform Salesforce acquired for a reported $800 million last year, is rolling out an app store aimed at making ...

Salesforce has announced several new Marketing Cloud product updates that aim to support enterprise marketing teams working remotely. Key updates include Einstein-powered AI features in Interaction ...

A look back at the week in customer and digital experience news and information. Salesforce this week signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing ...

Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...

Salesforce didn’t waste much time building out Datorama, the AI-powered analytics platform it acquired in July 2018 that is now part of the Salesforce Marketing Cloud. On Jan. 23, the CRM giant ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Today’s topics include Salesforce boosting Datorama ...

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Salesforce on Monday announced a definitive agreement to acquire the marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and ...