Recruitment is a crucial determinant of growth and success for real estate brokerages. Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Digital marketers can be our own worst enemies. After years of touting that we can track everything and derive a precise ROAS from digital marketing, the expectation is that we can continue to do so.