Mattel Unveils 1st Autistic Barbie
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Autism advocates have had mixed reactions to the release of an autism Barbie, designed to increase awareness and acceptance of neurodiversity in children, particularly girls. American toymaker Mattel announced the new doll this week,
Mattel’s launch of its first autistic Barbie this week has been met with both celebration and criticism from the autism community. Created in partnership with the Autistic Self Advocacy Network (ASAN), the doll features accessories and design choices meant to reflect common autistic experiences, from stimming to alternative communication tools.
Social media users are praising Mattel for its 'accurate and real' new Barbie doll representing autism. The US toy manufacturer unveiled the first-of-its-kind doll on Sunday (January 11) as it hit the shelves globally on Monday (January 12).
In a groundbreaking move for inclusivity, Barbie has unveiled a new Fashionistas doll that embodies characteristics of Autism Spectrum Disorder (ASD). This initiative, announced in January 2026, aims to raise awareness and foster understanding among children from a young age.
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