The real-life death of NBA great Kobe Bryant, his daughter Gianna and seven others has derailed the spoofed death of Mr. Peanut. Last week the internet and social media were abuzz over a Planters ad ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

A Planters commercial released, and drawing online buzz, shocked consumers by killing its beloved and ubiquitous mascot Mr. Peanut. The commercial grabbed headlines before the Super Bowl. In the clip, ...

Though the passing of Kobe Bryant forced Planters to hit “pause” on its #RIPeanut campaign — in which the brand’s 104-year-old mascot Mr. Peanut suffered a horrible fate while saving the lives of ...