Stop wasting ad spend on the wrong audiences. Use RFM analysis to identify your most valuable customers and optimize your PPC campaigns. Want to stop wasting ad dollars on the wrong customers? Learn ...

Retargeting used effectively is one of the most powerful tools in digital marketing, but it’s not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could ...

Paid search, or pay-per-click (PPC), is a staple of many digital marketers, and though effective, it is more significantly more powerful when coupled with other marketing strategies, particularly ...

Criteo, a company that helps online businesses retarget customers who’ve left their site without making a purchase, relocated its headquarters from Paris, France to Palo Alto, Calif. four months ago ...

As PPC pros, we’re trained to look for new ways to optimize our PPC programs. But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing ...

Regardless of whether you're a standard store, Plus or Headless, it’s safe to say that Shopify, the $85 billion juggernaut, is popular for a reason. That popularity also means your brand’s market ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

When it comes to the topic of retargeting, most marketers instantly think of search retargeting, which they happen to already be running at least one campaign for. Hard to blame them, since search ...

It’s impossible to discuss modern marketing without talking about the latest trends and the increased use of artificial intelligence. Today, A.I. is changing the paid advertising realm while ...

Are you getting the most out of your PPC campaigns? Want to know what you should focus on in 2022? Jeff Ferguson, honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in ...

When you use retargeting, though, there’s one name that comes to mind -- AdRoll. But there’s a new player in town. And, it’s name is Meteora. It’s no secret that retargeting is all rage right now. In ...

If you're lucky, and you've been keeping your site active and using good search engine optimization (SEO), you can get people to your site. But once they've been there, how do you keep them engaged ...