Netflix’s announcement that it had selected Microsoft as its global advertising technology and sales partner came as a shock to the media industry, but the decision could be the first step in a larger ...

Netflix has selected Microsoft as its global advertising technology and sales partner to build its ad-supported offering, bringing an end to one of the year’s hottest partnership contests. Microsoft ...

Whether we like it or not, ad-supported subscriptions for Netflix are coming — and they’ll be powered by Microsoft. On Wednesday, the streaming platform named Microsoft as its global advertising ...

Netflix is quietly expanding its gaming empire, and Microsoft is expected to be playing a leading role. The tech companies announced a partnership to build Netflix’s advertising offering in July, but ...

Netflix Inc NFLX restructured its advertising pact with Microsoft Corp MSFT a year into their deal and reduced ad prices to boost its ad-supported business. The streaming company launched a ...

Recent headlines detailing subscriber loss at Netflix combined with the streaming giant’s advertising deal with Microsoft to launch an ad-supported subscription tier in 2023 have led to a new wave of ...