Netflix’s announcement that it had selected Microsoft as its global advertising technology and sales partner came as a shock to the media industry, but the decision could be the first step in a larger ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook An analyst believes Netflix could be trying to cozy up to Microsoft for a future acquisition.

Netflix has selected Microsoft as the first of its announced advertising-tech partners for the cheaper, ad-supported Netflix subscription plan that's in the works. Microsoft beat out other potential ...

Netflix has selected Microsoft as its global advertising technology and sales partner to build its ad-supported offering, bringing an end to one of the year’s hottest partnership contests. Microsoft ...

It's really no secret by now that Netflix is looking into offering a much cheaper subscription plan, and it might actually be saying free. The video streaming giant revealed its plans way back in ...

Netflix is quietly expanding its gaming empire, and Microsoft is expected to be playing a leading role. The tech companies announced a partnership to build Netflix’s advertising offering in July, but ...

Netflix Inc NFLX restructured its advertising pact with Microsoft Corp MSFT a year into their deal and reduced ad prices to boost its ad-supported business. The streaming company launched a ...

On the screen, Netflix streams video favorites like “Bridgerton” and “Stranger Things.” To surround those programs with commercials, however, the company will require outside assistance. Netflix said ...

Netflix today announced that it plans to partner up with Microsoft for its planned ad-supported streaming tier, with Microsoft set to handle ad sales. Netflix says that Microsoft will be able to ...