Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

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You’re reading Infinite Scroll, Kyle Chayka’s weekly column on how technology shapes culture. If you’ve heard the 2019 hit song “Tek It,” by the New York ...

Stop me if you’ve heard this one before. An aspiring chemist goes to college, realizes she’s not good at chemistry, and bombs her dissertation. She takes a class in standup comedy and decides the best ...

Going viral severely hijacks focus, productivity, and mental well-being, causing constant checking, inability to do deep work, and exposure to trolls. To manage this overwhelming attention, delete the ...

Cluely’s Roy Lee has a message for startup founders: You should be thinking harder about how to go viral. “Generally, if you’re not in deep tech, then you need to low-key deep focus on distribution,” ...

Spontaneous original content, shared by people all over the world, made the internet a fun place to be. It’s more complicated now. Spontaneous original content, shared by people all over the world, ...