People born between 1965 and 1980—otherwise known as Gen X—tend to be incredibly self-reliant; after all, they’re the ...

Gen X was raised differently. Known as ‘latchkey’ kids, they were left alone while their parents were working. It’s not that ...

“Gen Xers have reached a stage in their lives where proximity to what they truly love matters more than ever.” In this video, ...

Saturday morning unfolds without fanfare. A Gen Xer sips coffee, ignores buzzing notifications, and watches the world perform its frantic dance while remaining pleasantly unmoved. This understated ...

Every generation has their own relationships with the music that defines the era, but for those of a certain age, I feel like ...

Generation X is sometimes known as the forgotten generation. Born between 1965 and 1980 and sandwiched between baby boomers and millennials, GenX is currently the smallest generation, with only 65 ...

But we really need to turn the time machine back a few more decades for the truly best era—the 1990s. And apparently, we're ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Gen X Americans are caught in the middle—supporting aging parents and adult children alike. And while many have built up home equity, a lack of time is pushing them to swap square footage for a better ...