After years of rapid growth fueled by China, Korea’s beauty industry is reshaping its global ambitions, turning to the United ...

Korean beauty brand Yunuko has introduced a new eyeliner product, Easy Eyeliner. The release aims to help diversify the ...

K-Beauty might have flipped the world of skin care on its head, but the best Korean makeup is where the innovation really ...

Incellderm reports that South Korean beauty exports are reshaping U.S. retail, driven by pop culture influence and e-commerce growth.

If your bathroom cabinet is already stocked with Korean skin care products and you’re looking to expand your K-beauty obsession to your makeup bag, you’ve come to the right place, because this article ...