Our team was tasked with solving a critical problem: How to drive voter registration in a competitive landscape where traditional outreach had failed. The client’s initial attempt at voter ...

Paris-based Ubisoft develops and distributes entertainment products globally, including more than 1,000 videogame titles. Keeping track of the marketing collateral for such a huge inventory was a ...

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, ...

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A study by Smart Insights (membership required) shows that 4 in 10 businesses don't have a “defined” digital marketing strategy. What's more, CNBC reported that “billions of digital marketing dollars ...

The Chinese third-party marketing data technology provider aims to help advertisers make the most of their digital ad spend. In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 ...

One of the most attractive parts of digital marketing is the built-in focus on data. If a tactic tends to have positive data around it, it’s easier to adopt. Likewise, if a tactic hasn’t been proven, ...

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering ...

A new report released this month by Intero Digital (disclosure: I previously worked with Intero), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...