The rise of Underconsumption Core signals a cultural shift away from excess and toward intentional spending across ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

This month, U.K.-based online creator platform Fanvue announced the top ten finalists of the inaugural "Miss AI" beauty pageant, and none of them are real. The contestants only exist on social media ...

Digital hustling is no longer about small side gigs. From in-game monetization and freelancing to celebrity-led online ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

SAN ANTONIO — With the vast popularity of TikTok, many teenagers and young adults nowadays have dreams of becoming "influencers," or people with a strong following online. UT San Antonio noticed this ...

Balancing brand control with creative freedom is a delicate dance that, when executed correctly, can lead to highly successful influencer marketing campaigns. In the dynamic world of affiliate and ...

Social media influencers are people who have used their skills, knowledge, and personality to gain a following online. They consistently create engaging content that fits their niche, whether it’s ...

The influencer agency will be integrated into PMG soon and take on PMG branding. Digital Voices founder Jennifer ...

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

Michael Kessler. Photo Courtesy of Michael Kessler. Michael Kessler. Photo Courtesy of Michael Kessler. Michael Kessler chatted about being a social influencer in the digital age. He opened up about ...