Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding the true meaning of their metrics. By the time dashboards appear ...

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

In utility-scale solar, the industry’s data maturity has reached a turning point. It is no longer enough to simply measure irradiance — the standard is ...

This Research Topic will highlight the pioneering conceptual and methodological frameworks that have enabled—and are now being reshaped by—the era of big ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...