LITTLE ROCK — In their book, Switch, How to Change Things When Change Is Hard, Chip and Dan Heath use the example of a rider on an elephant following a path to describe how people resist or adapt to ...

Switch: How to Change Things When Change is Hard, written by Chip and Dan Heath, is one of my favorite leadership books because the tactics can be used by anyone, not just formal leaders. The tactics ...

Thursday's health-care summit was the latest episode in an epic battle between the elephant and its rider. The elephant, in a metaphor originally devised by psychologist Jonathan Haidt, stands for our ...

from the Willow Creek Leadership Summit: Craig Groeschel, pastor of Lifechurch.tv, interviews Chip and Dan Heath, authors of best-selling book Made to Stick, about their just-releasing book, Switch: ...