Customer-obsessed companies, defined as those that consistently put customers at the center of their leadership, strategy, and operations, outperform peers in profit growth (33 percent higher), ...

Morton's, a well-known American steakhouse chain, delivered a steak to a customer timed to when his plane landed at an airport after he had asked for one in a tweet. While the act garnered headlines ...

Travel advisors are a thing of the past, right? Maybe not. With shifting customer demands, an obsession-based strategy could be the answer. Geraldine Blanchard is obsessed. In a good way. As the owner ...

Many B2B providers claim to be “Customer-obsessed” but very few can prove it. In managed communications, the gap between ...

If you want to develop customer experiences that keep shoppers coming back again and again, you need to look to your employees. High customer expectations have encouraged many brands to follow a ...

A 21-year-old college senior and his roommate started a business that stored students’ belongings over the summer. They rented a warehouse and hired a local trucking company to pick up items at the ...

Customer obsession is heralded as a virtue in business. From Jack Bogle, who was passionate about democratizing investing for Vanguard Group account holders, to Jeff Bezos, who signaled a “relentless” ...

The customer experience (CX) isn’t just a marketing add-on. In fact, many would say CX is the fundamental marketing objective. In a time when retention is the new acquisition, frankly, great customer ...

As attendees re-entered the Austin Convention Center for a new day of Forrester’s annual B2B Summit, there was notable excitement in the air as more than 2,000 marketers prepared for another day ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Melissa Puls Let me ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened the call for nominations for its 2024 Customer-Obsessed Enterprise Awards. Open to organizations across Asia Pacific, Europe, ...