Customer service is crossing a new horizon. While live agents aren’t going anywhere, AI radically changed the playbook. We’re in the first inning of a game that promises to alter the way we handle ...

Many issues that customers experience with websites, apps or digital products often tie back to how well or how poorly the underlying service was designed. When a ...

Gen AI marketing tool helps brands easily visualize customer journeys and quickly ideate and refine strategies for better engagement Generate and validate key messaging and brand voice with Pega ...

In response to this situation, Info-Tech Research Group has published its latest blueprint, Generative AI Use Cases for Marketing, Sales, and Customer Service. The global research and advisory firm's ...

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM today announced the industry’s first workflow-powered, agentic approach to customer ...

How can a brand look through the lens of its customers, employees, and partners? The short answer is to chart their end-to-end journeys and interactions and look for pain points and opportunities. But ...

Info-Tech Research Group's latest research provides valuable insights on using generative AI (Gen AI) technologies, such as ChatGPT, to drive marketing initiatives and sales and to enhance customer ...