Nitin Rakesh is the CEO and Managing Director of Mphasis and coauthor of the award-winning book "Transformation in Times of Crisis." Who would believe a reliance on horsepower heavily shaped the ...

At the root of every single business is a pain point. In its most basic form, a company is simply a solution to a problem that a customer has. When you strip away all the fancy branding and marketing ...

As an entrepreneur, recognizing an unaddressed customer pain point can inform your next startup venture. As a leader, understanding your target buyers’ pain point can help improve your ability to add ...

Any company that wants to thrive needs to have a strong grasp of their industry's pain points. After all, if a business owner does not realize what their customers deal with, they will probably not ...

RevSure.AI, the company bringing the most comprehensive AI-fueled Pipeline Readiness solution for marketers and sales teams, today announced new, innovative features that will address customer pain ...

Litha Ramirez, executive director of the Experience Strategy and Design Group at SPR and other CX experts share their thoughts on the advantages of CX design. In an effort to provide a consistent, ...

Knowing the customers' preferences and needs is key to successful business development. Customers having a positive experience are more likely to return, buy more, or upgrade their plan. Besides, ...

Money creates a chain reaction; the more you have, the more you can earn. But it can have an exponentially adverse effect if you don’t have it. This holds true for data as well. Vast amounts of ...

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...