The Institute of Management Accountants has published a book featuring case studies on management accounting collected by editors of one of the IMA’s academic journals. Processing Content “ Management ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Consider this installment of Reading L.A. the All-Star Game of the ...

This book launch will provide stakeholders with the overview of the report Silver Opportunity: Building Integrated People-Centered Care for an Aging Population, which will be published from Health, ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Are you happy with the conversions you’re getting from your PPC campaigns? Here are 11 landing page optimization case studies to get your neurons firing. An idea for an A/B test can come from anywhere ...

While case studies that highlight the benefits customers have experienced using a product or service provide powerful ways to prove its value to leads, you need to be strategic in your approach to ...