Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...

Does your car "color" your personality? Car color can act as a psychological shortcut that expresses how we want the world to think about us. Gender and age influence choices, along with what colors ...

Does your car’s color affect your crash risk? “Black cars can be difficult to see, especially at night,” according to Citywide Law Group, which contributes to elevated accident rates. Would your car’s ...

Do you take resale value into account when shopping for a new vehicle? You're not the only one. But make and model aren't the only factors when it comes to figuring a used car's worth — so is color, ...