QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

Mastering short-form content is crucial for your app’s growth. Here are five ways you can leverage it to get more app downloads. In-depth audience analysis and engagement are key to creating relevant ...

SplitMetrics has acquired Austria’s App Radar in a seven-figure deal to boost the growth of mobile apps. App Radar is an app marketing and analytics platform. The strategic collaboration positions ...

Early next year, Apple plans to begin running additional ads in search queries, where 65% of downloads start on the company’s platform. The move is intended to help developers and advertisers have a ...

Pay once and own these eight Microsoft Office tools for life.

Dim background apps, turn on ambient sounds, and block distractions, all by pressing one button. There are a lot of productivity applications out there, and FocusedOS tries to combine several of them.