Are you a print subscriber? Activate your account. By Asa Hiken - 57 min 22 sec ago By Garett Sloane - 2 hours 13 min ago By Brian Bonilla - 2 hours 13 min ago By Tim Nudd - 2 hours 38 min ago By Ad ...

Brand safety has been broken for a long time. Kieran Geyer, a paid media manager at insurance company Prudential, is still having a lot of the same brand-safety problems today as he did years ago, he ...

Although a relatively new development, brand safety has become a standard condition for digital advertising campaigns. These solutions are meant to protect advertisers from being associated with ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...

Marketers want new brand safety and viewability tools that can adapt to emerging environments, restore transparency, and deliver on changing definitions of success. Brand safety and transparency tools ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer sufficient. The vast scale and real-time velocity of modern performance ...