iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner – a move that deepens ties between the two tech giants and reshapes ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

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In today’s Digest, we discuss a Dutch court ordering Meta to provide the users of its platforms with timelines that don’t rely on profiling, Spotify joining Amazon DSP, and NBCUniversal and YouTube TV ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP. Microsoft is officially winding down its DSP, Microsoft ...