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Steven Bellman works for the Ehrenberg Bass Institute at the University of South Australia, and previously was a senior researcher with MediaScience in the United States. His research receives funding ...

Captive Media recently launched the largest indoor LED advertising screen in Shanghai at Super Brand Mall, one of the city's largest and most popular shopping malls. This 60-square-meter LED screen is ...

Full-screen ads have been with us for a while, yet some marketers are scratching their heads and wondering if full-screen ads should be a part of their mobile advertising mix. The answer: yes, ...