Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data ...

Adobe’s initial move to upgrade its demand-side platform (DSP), Adobe Media Optimizer, culminated Wednesday in the launch of its new programmatic self-serve platform. The first wave of integrations to ...

Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution. It follows the ...

Digitas, the Connected Marketing Agency, has partnered with Adobe to create the Audience Manager (AAM) Certification, the first and only certification of its kind in the data management platform (DMP) ...

Yieldex on Monday said that Adobe AudienceManager, a data management platform, has been integrated into its Audience Planner. With the addition, Yieldex says it is giving digital publishers the power ...