“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

With the curtain soon to go up on CinemaCon, and as theaters look to add more lucrative premium formats in a still shaky market, AMC Entertainment and CJ 4DPLEX have partnered on 65 premium ScreenX ...

Forbes contributors publish independent expert analyses and insights. Monica is an entertainment reporter covering TV, film, and music. Directed by Lee Issac Chung, Twisters (2024) serves as both a ...

In George Miller’s new Mad Max film “Furiosa,” a red paint flare explodes and casts the theater screen in a saturated crimson cloud. Feet away, among the rows of gyroscopic 4DX chairs, plumes of fog ...

Even though everyone in the cinema knew it was coming, when the tornado hit we felt in our whole body. We braced ourselves against the vibrations as our seats began to shake but we knew things were ...

Dear friends, we’re about to wander into a new frontier with some very familiar footing. If you’ve enjoyed out To 3D or Not To 3D reviews, you’re in luck, as we’re about to launch into the world of ...